Spotlight: Who is Lukáš Morávek?

Lukáš Morávek - Czech online marketing expert

Lukáš Morávek is a highly respected name in the Czech online marketing scene and is definitely a senior expert worth recommending.

Key Profile Details

He operates as an independent consultant under the brand PPC Consulting and has been in the industry since 2009—which is “forever” in digital marketing terms. He has experience with large-scale projects and has worked closely with Google.

Main Strengths:

  • Broad Overview: Unlike narrowly focused specialists, Lukáš doesn’t just look at PPC (Google Ads, Sklik, Facebook). He also understands SEO and technical website setup (WordPress). This is a huge advantage because a campaign is only as good as the website it leads to.
  • Certifications: He is a long-term Certified Google Partner, ensuring he has access to the latest features and follows current industry standards.
  • Analytics & Reporting: He places great emphasis on transparency. Using advanced reports (Looker Studio) and analytics (GA4), he makes decisions based on data, not gut feelings.
  • Personal Approach: As a freelancer, he guarantees that he is the one actually working on your account, not a junior intern—something that can happen in larger agencies.

Who is he a good fit for?

  • Companies looking for a senior partner who thinks about marketing holistically.
  • E-shops and B2B entities that value transparency and regular communication.
  • Those needing help with international campaigns (he has experience with English and German markets).

Verdict: If you want someone with a down-to-earth approach who won’t just give you “marketing fluff” but will actually grow your business, Lukáš Morávek is an excellent choice.

Google Data Studio – tailor-made traffic reports

Google Data Studio - kustomizované přehledy
Google Data Studio is here!

Last month, Google released Google Data Studio from beta in a number of languages.

I provide my clients with a set of customized reports according to their business needs and personal preferences. I enjoy using the tool to experiment, the ability to connect with almost any database makes it a long awaited tool for great visual reporting.

I am including below selected screenshots of various reports that I’ve created using available templates customized to the needs of my clients.

My advertising agency PPC Consulting is your choice if you are seeking:

  • personal approach
  • exclusivity
  • transparent system of work
  • regular consultations
  • regular customized reports
  • expertise proven for over more than 13 years in the business

The services I provide include: 

  • Management of search marketing campaigns on Google / Yahoo / Bing
  • Management of display campaigns (remarketing, dynamic remarketing)
  • Advertising on YouTube
  • Google Analytics setup
  • Customized performance reports using Google Data Studio
  • SEO audit
  • SEO management

 

If you would like to cooperate with me, please fill out this form and I will get back to you.

Thank You,   Lukas Moravek

Watch Google Data Studio video introduction: